Hi - I'm Isabela. 

User Experience Researcher in love with technology that shapes the world.

I got into research when I realised how obsessed I was with understanding human behaviour, needs and motivations. Since then, I’ve never looked back. I’ve explored that curiosity by working with global brands across different industries, from startups to well-established organisations.

Over time, I developed a superpower that completely changed how I approach my work: the ability to advocate for both businesses and users. I believe good research is about being able to understand and advocate for both sides. My mantra is: “There is no right or wrong, only a different perspective.”

Portfolio Highlights

Global Energy Company 

ResearchOps & Qualitative Research 

Scaling research practices through ResearchOps, stakeholder enablement and shared research infrastructure.

Travel & Experiences

Usability Testing & Collaborative Workshop

Helping teams gain direct exposure to real user behaviour, strengthening communication and improving decision-making through actionable, user-led solutions.

What am I working on now?

I’m exploring the intersection between AI-driven devices and deeply human needs. What it means to design technology that supports people rather than overwhelms them.

The focus is on wearable AI: devices that live close to our bodies, collect personal data, and have the potential to shape how we move, train, recover, and experience everyday life.

I’m especially interested in how wearables shape behaviour in sports and outdoor environments, where technology becomes part of performance, motivation, and even identity.

At the same time, I’m currently researching how users experience trust and control when devices make AI-driven suggestions, and what it takes to ensure these experiences feel empowering rather than intrusive.

Alongside this, I’m deepening my understanding of responsible AI and data privacy, helping businesses innovate with confidence while protecting user trust, safety, and autonomy.

It’s an area that excites me, challenges me, and keeps me curious. All at the same time! 

And if you’re working in this space too or just curious, I’d be very happy to connect, exchange ideas, and share experiences.